Many sectors are nowadays shifting towards a more environmentally friendly direction, and fashion makes no exception. But what does it mean to be a sustainable fashion brand and what are the best sustainable luxury brands? Let’s find out!
Sustainable fashion can be defined as the act of designing, producing and distributing clothes in a way that respects both the environment and human rights.
Also called slow fashion or ethical fashion, it is a more mindful approach to the whole fashion supply chain, from the way clothes are manufactured, sold and then consumed.
From the environmental perspective, sustainable brands focus on diminishing their impact on the environment by minimizing waste and using renewable energy sources.
While from the human rights standpoint, a sustainable brand should ensure fair wages and working conditions to their employees.
A growing number of brands, including luxury brands, are in fact starting to offer high-quality pieces that take into account the environment.
If you are interested in finding out which are the best sustainable luxury fashion brands, here are a few:
Stella McCartney comes to mind easily when talking about sustainable fashion. The London-based brand has in fact been an advocate for the environment since its foundation in 2001, making sustainability one of its core values.
The brand uses environmentally friendly materials to produce garments and accessories such as organic cotton, recycled polyester and cashmere, sustainable viscose, and even sustainable paper and cardboard packaging.
Also, Stella McCarteny is committed to social sustainability: respect, dignity and fare wages are ensured in every step or the supply chain from farmers who grow the corps, to those who work in retail stores.
Since 1984 the eco-friendly designer Eileen Fisher has been offering ethical shoes, clothes and accessories. Organic and traceable fiber, fair trade and respect for human rights are the main features of the brand, whose goal is that of making fashion a lifetime commitment.
“We don’t want sustainability to be our edge, we want it to be universal” said founder Eileen Fisher.
Mara Hoffman designs clothing and swimwear for women with an alternative approach to fashion.
In 2015 the brand started its transition towards sustainability, and produces now garments made with organic, recycled and natural fibers to minimize the brand’s impact on the planet. Hoffman in fact uses materials such as hemp, organic linen and cotton and many plat-based fabrics.
In an effort to promote sustainable, mindful consumption, the luxury label’s website offers customers the chance to sell and buy old garments from the brand, giving them a second life and reducing waste.
Rag & Bone
Founded by Marcus Wainwright 20 years ago, Rag & Bone redefined street-fashion by mixing it with classic British tailoring. Born as a denim brand only, today the label produces sustainable pieces for both men and women. The brand in fact relies on local producers and skilled craftsmen to deliver to their costumer high-quality clothes that are meant to last in time.
In 2017 Rag & Bone launched The Denim Recycling Project in partnership with Cotton Incorporated Blue Jeans Go Green. The program wants to “better the world one pair or jeans at a time” by recycling old pair of jeans that will be transformed into denim insulation for buildings.
From Uruguay, Gabriela Hearst brought her vision of luxury sustainable fashion to New York and launched her first collection in 2015.
Built on values such as timelessness, quality and care for the environment, what really stands out about this fashion brand is that materials are grown ethically imported directly from the founder’s family ranch in Uruguay.
The brand has shown its dedication to the earth by building eco-friendly shops using recycled materials and zero chemicals or synthetics and by switching to a completely plastic-free approach. In 2019 Gabriel Hearst created the first ever carbon neutral fashion sow and set the goal of eliminating the use of virgin materials by 2022.
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