Serena Bertozzi is an italian lifestyle blogger who lives in London. After an experience in Japan, she decided to settle down in UK. Discover more about her in our interview!


Serena Bertozzi is content creator and founder of “A Tale in Color” (previously “Matcha Latte”), a blog that went from Lifestyle and Travel content to Fashion and Body Acceptance over the years, building a solid community.

She is a “fashion enthusiast dreaming of a size inclusive fashion world”. Let’s get to know her better!

QUESTIONS FOR SERENA BERTOZZI

  1. Hi Serena, thanks for being here with us. Would you like to tell us a little bit about you and your business?
  2. How did your career on social media start?
  3. What is your favorite aspect of your social activity?
  4. Where did the idea of moving to London, then Japan and then back to London come from?
  5. What did your experience in Japan leave you with?
  6. How much do you think your experiences outside of Italy have changed you and helped you grow?
  7. How was Matcha Latte born and how did this chapter of your life come to an end?
  8. What do you find most inspiring in a city like London?
  9. You care a lot about themes such as body acceptance and self-care: why did you choose to focus on these issues?
  10. You pay a lot of attention to fashion and the latest trends: what do you appreciate most about this world?
  11. What are the main differences and similarities in fashion in the three countries where you have lived: Italy, UK and Japan?
  12. With your community you share fashion tips and your daily life: what kind of relationship has been established with the people who have been following you for so long?
  13. Even though you have been living in the UK for years, you are still attached to the Italian culture and you have a lot of Italian followers: what do you miss most about our country?

#1. Hi Serena, thanks for being here with us. Would you like to tell us a little bit about you and your business?

Hi! I’m Serena Bertozzi and I’m an expat, I live in London and here I deal with digital, and in particular with the creation of content related to fashion and the world of body acceptance.

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#2. How did your career on social media start?

My career started in Japan many years ago, where I lived as a student and worker. I started documenting my life there as a personal diary, not knowing at all what it would turn into.

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#3. What is your favorite aspect of your social activity?

I love being able to inspire and push people to face difficulties that I experienced in the first place. In the last few years so many people have written to me about their relationship with their body and style, I’m happy to have inspired them to explore more deeply this part of themselves.

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#4. Where did the idea of moving to London, then Japan and then back to London come from?

After high school I chose a university that wasn’t for me, while waiting to change university I wanted to do a short work experience in London that changed my life. There I realized that in life I could do whatever I wanted and that I didn’t have to follow the rules that society dictates to us from above. After London I went to Japan, then I came back to Italy.

In 2017 I was often going back and forth between Italy and Japan for work and that’s where I met my partner. After only four months, I decided to move back to London with him, I had been living in Milan for two years and had been ready for a change of scenery for a while.

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#5. What did your experience in Japan leave you with?

A lot but the thing I remember most is the confrontation with cultures different from mine, we often grow up with an idea of “right” and “wrong” forged by the place where we live. Living in a country with such a different culture has opened my eyes to this issue.

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#6. How much do you think your experiences outside of Italy have changed you and helped you grow?

Immensely, but I was lucky from the beginning. My mom was born and raised in El Salvador, Central America. From a young age, I learned to recognize the benefits of being exposed to different cultures.

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#7. How was Matcha Latte born and how did this chapter of your life come to an end?

Matcha Latte was born in Japan. Tt was the union of an Italian word and a Japanese one, and it represented me a lot at the time. Being on social media for more than 10 years, I’ve grown up and had other experiences.

My channel has always represented my experiences rather than a specific theme, and I felt that this oh-so-Japanese name no longer represented the wide range of topics I wanted to cover. It’s also a reminder that people on social are in the first place human beings, mutable, growing and changing, they’re not always scripted characters.

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#8. What do you find most inspiring in a city like London?

London is a city that has inspiration well established in its DNA, it is the epicenter of the meeting of cultures. You can see and hear all colors and it is impossible not to feel inspired here. Despite the fact that the British trend is that of Brexit, I can confirm that in London, you can breathe a completely different air.

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#9. You care a lot about themes such as body acceptance and self-care: why did you choose to focus on these issues?

I chose these themes because they are topics that I have ignored for years out of fear, out of ignorance, and ignoring them has not done me any good. One thing I’ve learned on social is that in order to deal with my vulnerabilities, it helps me to be 100% honest and open about it.

I’m afraid to face my body? Then I say it on social, create a conversation, talk about it with my community. A little extreme but it works for me, and I also get the pleasure of feedback from other girls who needed to hear certain things.

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I’ve always admired fashion, first in an aloof and very shy way. I grew up in the 90s and 2000s, where my naturally curvy body was hardly considered (still often not by the most famous fashion houses but we’re getting there). Finding the strength to accept myself and seeing that the world around me wanted the same thing, brought me out of the closet.

I love fashion so much, in my opinion it’s a complete art form, with the difference that you can’t wear a painting but a dress, a pair of shoes, they’re always with you.

I am also a fan of fantasy and video games, in my opinion the right outfit is like a magic armor, it can make you feel more confident, more beautiful, more courageous. This is real magic in my opinion.

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#11. What are the main differences and similarities in fashion in the three countries where you have lived: Italy, UK and Japan?

Excellent question! Let’s say that in Italy there is a very precise idea of style and fashion, which has guaranteed us a very good reputation abroad, in London (and in the UK) the idea of fashion is more free and rebellious, everyone dresses as they want, without precise rules.

Japan is the place where these two ideologies meet in my opinion, the rigidity of some uniforms and some garments, which have become iconic all over the world, in contrast with the extravagance of the styles of Harajuku, which inspire designers from all over the world.

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#12. With your community you share fashion tips and your daily life: what kind of relationship has been established with the people who have been following you for so long?

With some of them there is a real friendship, we talk every day, commenting on stories. It’s really nice! I miss being able to do gatherings, because it’s nice to hear each other online, but in person it’s a whole different thing.

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#13. Even though you have been living in the UK for years you are still attached to the Italian culture and you have a lot of Italian followers: what do you miss most about our country?

Definitely my Tuscany, being able to see my family, take a trip to Versilia or Florence. Also my friendships in Milan, here it’s not always easy to bond with locals.

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We want to thank Serena Bertozzi for allowing us to discover her world!

If you want to be updated in her activities follow her Instagram account: ‘ataleincolor‘!

Discover all our interviews here!