Brock McGoff is the founder of The Modest Man, a blog for short men that helps them to dress better. Would you like to know more?


The Modest Man is an award-winning digital media brand and its focus is on style advice for men, especially short men. The purpose of this brand is to help short men dress well and feel more confident.

Leading the modest man is Brock McGoff, blogger and men influencer. Based on his desire to dress better despite his stature, he created this blog that reaches over a million people every month.

When he started looking for tips on how to dress better, he thought there were tons of other men struggling with this research. For this reason he has also started to give advice on how to dress better.

Now his purpose is clear. Let’s start to know Brock better through his words!


QUESTIONS FOR BROCK MCGOFF

  1. Hi Brock, could you please tell us something about yourself and your work?
  2. Have you always been interested in fashion or is that a recent interest?
  3. How did the idea of your blog come about?
  4. What do you enjoy the most about being a fashion blogger?
  5. How has your business changed over the years with reference to technological innovations and the birth of new social networks?
  6. How do you build a professional relationship with a brand?
  7. How is the relationship with your community?
  8. How would you describe your style?
  9. What is the item of clothing that cannot be missing in your wardrobe?
  10. If a short man were to create his style starting from the basics, what would your key advice be?
  11. Do you think your popularity affects your private life?
  12. What do you think of Italian fashion?

#1. Hi Brock, could you please tell us something about yourself and your work?

I work in the digital media business, which basically means I publish content on the internet. Right now, I have a handful of websites, including The Modest Man, Manored and The Slender Wrist. I also write about the business.

The Modest Man is a men’s style blog, and it’s been my main focus for the past few years. I also run a YouTube channel that offers basic men’s style advice, as well as some “lifestyle” content (interiors, EDC, fitness, etc.).

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#2. Have you always been interested in fashion or is that a recent interest?

Not at all! I was a late bloomer. In middle school, I wouldn’t even wear jeans. In high school, I was the prep school kid who always tried to get away with untucking his polo shirt. It wasn’t until I was working in the corporate world for a few years that I decided it was time to start caring about my appearance.

I remember asking a well-dressed colleague what his secret was. He casually mentioned getting his clothes tailored, which was a huge “light bulb” moment for me. My interests in blogging and style converged with The Modest Man.

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#3. How did the idea of your blog come about?

I started looking for advice online about how to dress better. There was lots of great advice, but nothing geared toward me (I’m 5’6” in shoes and 120 lbs soaking wet). I was dealing with a specific set of problems: pants are too long, shirts are too side, jackets are too big all around.

I figured there must be millions of other men struggling with the same stuff, so I started documenting my style journey to help them avoid some of the more common pitfalls.

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#4. What do you enjoy the most about being a fashion blogger?

I love setting my own hours. Location independence and time freedom are priceless, and I don’t think I could ever go back to a traditional 9-to-5 job. I’ve also made some very close friends in this industry, and I’ve been exposed to so many amazing brands that would never have been on my radar.

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#5. How has your business changed over the years with reference to technological innovations and the birth of new social networks?

Other than an increased focus on video (YouTube), it hasn’t changed much. I’m not one to jump on every new social network. At the time of writing, I don’t have an active Tik Tok account.

I’ve always been focused on long-form, in-depth written content with high quality original images to back it up. That’s what I enjoy, and it pays the bills. I do enjoy producing video content as well, but it’s a whole different game!

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#6. How do you build a professional relationship with a brand?

I’ve worked in digital marketing for DTC brands, and I’ve built a sizable audience of menswear enthusiasts, so I have somewhat of a unique perspective here. Most brands are looking for free promotion. Most customers are looking for the best possible price. Publishers need to make theri business work (i.e., get paid), but they don’t want to sell out. So it’s a tricky balance.

I think it comes down to working with brands that you genuinely love and that are up for a long-term relationship. I don’t think the specific model matters as much, as affiliate programs and sponsored content are both viable options. I prefer affiliate relationships because it removes a lot of bias from the publisher’s side, and pretty much all of the risk from the brands’ side.

But if you’re a brand, you have to realize that a publisher’s audience is their most precious asset. You need to trust them with how to communicate to that audience, and you need to set aside some budget for them. Just like you, they’re not running a nonprofit organization. If you’re interested, I write more in-depth about the business side of being a content creator on Full Time Blog.

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#7. How is the relationship with your community?

Of the roughly 1 million people we’re reaching each month, only a portion of them stick around. Most website visits or videos viewers only stop by, never to return. But the 10% or so that stay often become long-term connections. One of my favorite places to interact with these people is in the private Modest Men Facebook Group.

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#8. How would you describe your style?

Simple, fitted and minimal. A mix of preppy and rugged. Like a good referee: it often goes unnoticed but rarely makes mistakes.

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#9. What is the item of clothing that cannot be missing in your wardrobe?

A pair of slim fit olive chinos, and a pair of plain white leather sneakers. I also can’t go outside without a solid pair of sunglasses ?.

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#10. If a short man were to create his style starting from the basics, what would your key advice be?

Find a tailor you can trust, and visit them often. Go with mostly solid, dark colors, and try wear low contrast outfits (i.e., all dark or all light) to avoid cutting yourself in half visually.

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#11. Do you think your popularity affects your private life?

No, although every now and then someone will come up and say hi (when I’m out and about), which is always really cool!

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#12. What do you think of Italian fashion?

I visited Rome and Florence last year while my wife was studying in Italy, and I was amazed by how well Italian men were dressed, especially the older gents in their 40s, 50s and beyond. They all looked great in subtle, understated and mature tones, quality footwear and fitted clothing.

I was also impressed by how many small boutiques lined the streets in Italy’s shopping districts, and how well-stocked the second hand stores were.

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We want to thank Brock McGoff for letting us discover more about his world and his activity.

If you want to keep updated on The Modest Man and Brock McGoff activity here you can find his social profiles and his website:

If you are interested in men fashion, you can read our articles about Milano Fashion Week Men’s and about accessories you can’t live without!