Men’s Fashion Week hosts another great event: the Fashion Film Festival Milano. Now in its seventh edition, it changes and expands to new platforms.


Over the past year, we have had to give up many events and experiences. By now, however, we have more or less adapted to the situation and found new ways of being together. The same applies to all those events that are planned.

After all, it’s the beginning of the year, the agenda is full of appointments and everyone is excited about the new season of conferences and events.

The show must go on.

Nothing can stop art and creativity, not even a pandemic.

Now in its seventh edition, the Fashion Film Festival Milano does not stop, it reinvents itself and lands on online platforms.

It will be possible to follow this edition on the CNMI (Camera Nazionale della Moda Italiana) digital platform fashionfilmfestivalmilano.cameramoda.it, the official festival website fffmilano.com and MyMovies.it (where this year’s 4 feature films will be broadcast).

The event stems from the desire to “enhance the exposure of Made in Italy abroad, in a contemporary, digital and avant-garde international context, and to ensure that the content of young Italian designers and established brands maximises its exposure in a world-class context.”.

Founded and directed by Costanza Etro, this year’s edition will take place from 13 to 18 January and there will be some new features.

The desire is to make everyone a spectator of this Festival, “[…] It is a further step towards greater openness. Inclusion and sharing at a time in history when unity, regardless of borders, is an indispensable strength”, explains Constanza Cavalli Etro.

For the first time, in fact, this event becomes accessible to anyone who wants to register and follow it free of charge online on the event website.

The various brands, creatives, manufacturers, as well as emerging filmmakers and designers had until 25 June to send in their videos and thus participate in the competition. This year, as in previous years, more than 1,000 fashion films from 60 different countries were received, from which 200 films were selected for the competition.

Another novelty introduced in is the People’s Choice Award.

As usual, an international jury made up of leading figures from the worlds of fashion, film and art will select the winners.

  • Tim Yip, Oscar-winning director, art director and costume designer
  • Lachlan Watson, American actor
  • Marcelo Burlon, creative director
  • Anna Dello Russo, journalist and influencer
  • Milovan Farronato, curator
  • Javier Goyeneche, founder of sustainable brand Ecoalf
  • Margherita Missoni, designer
  • Paolo Roversi, photographer
  • Elizabeth Von Guttman, founder of System Magazine
  • Tamu McPherson, influencer
  • Democratic Vote: People’s Choice Award

This year, however, the public following the event online will also be able to vote for their favourite fashion film thanks to the Online Voting available on the Festival’s official website.

Alongside the competition, there will also be moments of dialogue and discussion with leading figures from the worlds of fashion, art, cinema and culture. This is a particularly interesting moment during which the audience can confront the most influential representatives of the contemporary creative scene.

Every day there will also be a special section dedicated to Made in Italy and Italian creativity: “The World of Italian Fashion Films”, 6 Conversations with leading figures, 5 Premieres of Feature Films.

Finally, as per tradition, the event will also be flanked by the FFFMilanoForGreen and FFFMilanoForWoman initiatives.

The first, created to draw attention to the sustainability of the fashion industry, will also have a specific award. The second, on the other hand, created together with the foundation in 2017, aims to give voice and support to women in the artistic field.

What about you? Will you stream the FFF this year? Do you want to know about other fashion events? Don’t miss this article!