Milano Fashion Week Men’s returns in January and confirms itself as a great event for the city of Milan and the whole of Italy.
Milan Fashion Week Men’s will take place from 15 to 19 January 2021 in phygital modality even if the physical events will be only 5. Dolce & Gabbana, Fendi, Etro, Kway and Solid Homme wanted to keep the show in presence, with the guests carefully spaced.
There will be 37 brands on the calendar and among these there are 7 that will debut for the first time in Milan Fashion Week. Among the new ones also Dima Leu, the latest winner of the Who Is On Next 2020 competition.
Camera Moda has created a dedicated website where all the shows will be presented in streaming. Other contents will also be available on the platform. There will be thematic rooms dedicated to inclusion and sustainability to deepen with industry experts. As in previous years, this year too there will be a section dedicated to virtual showrooms.
The main screen of the platform will be structured as a virtual mosaic. At the center there will always be the transmission of contents according to the official calendar. In the side windows will be transmitted some contents in evidence and the interviews carried out for the thematic rooms.
The platform created by the National Chamber of Fashion is a great tool to disseminate important insights on issues of the sector that are sometimes little known. But with the pandemic emergency of this last year, it has proved to be a very powerful and fundamental resource.
Urban Vision, official partner of the event, will place maxi screens in strategic positions in the city of Milan. The fashion shows scheduled for Milan Fashion Week in January 2021 will therefore be broadcast in streaming.
Ermenegildo Zegna will open the Milan event on January 15th, followed by the other 36 brands.
The president of the National Chamber of Italian Fashion, Carlo Capasa, explained that it was essential to keep this event in its historical dates. This first release is important as it allows companies to come out in the right time with the collections.
Only Italy and France were able to prepare a ‘normal‘ fashion week. Italy had already been praised for how it managed the editions of June and September 2020 during the pandemic emergency.
For those events, as Carlo Capasa explains, Italy was appreciated by the whole world for how the people who were in Milan felt safe. The work behind all of this has been enormous. A very strict protocol has been applied on the rules on spacing, on the number of people admitted to a show, on masks, etc.
This appointment remains fundamental in the panorama of international fashion. For Italy, the fashion production chain represents one of the pillars on which to build the country’s relaunch project.
Indeed, in our country the fashion industry is second only after the engineering one. It is exports that have a strong impact, since 70% of production ends up abroad. The fashion sector also represents Italy’s positive values, such as creativity and efficiency.
The president of the Italian Chamber of Fashion, Giuseppe Capasa, therefore hopes that Milano Fashion Ween Man’s, and the fashion business in general, can be an important step for the restart of the entire country.
Furthermore, this year Milan Fashion Week will be enriched by a collaboration. The 2021 Fashion Film Festival will take place from 13 to 18 January 2021. Over 200 films from 60 countries around the world will be presented.
If you want know more about this event, here is the link to our article about it.